UGG says it is introducing its men’s spring shoe collection with three new videos from M&C Saatchi, Los Angeles.
The campaign includes paid pre-roll media scheduled to run on CBS.com, Vevo, Videology Network, and YouTube, and rich paid digital appearing on Yahoo! Undertone and GumGum.
There’s also a mobile component, and digital display running on such sites as Pandora, Spotify, and ESPN. UGG is owned by Deckers, which also owns Teva.