News Brief

UGG Rolls Out New Campaign For Men

UGG says it is introducing its men’s spring shoe collection with three new videos from M&C Saatchi, Los Angeles.

The campaign includes paid pre-roll media scheduled to run on, Vevo, Videology Network, and YouTube, and rich paid digital appearing on Yahoo! Undertone and GumGum.

There’s also a mobile component, and digital display running on such sites as Pandora, Spotify, and ESPN. UGG is owned by Deckers, which also owns Teva.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.