News Brief

UGG Rolls Out New Campaign For Men

UGG says it is introducing its men’s spring shoe collection with three new videos from M&C Saatchi, Los Angeles.

The campaign includes paid pre-roll media scheduled to run on CBS.com, Vevo, Videology Network, and YouTube, and rich paid digital appearing on Yahoo! Undertone and GumGum.

There’s also a mobile component, and digital display running on such sites as Pandora, Spotify, and ESPN. UGG is owned by Deckers, which also owns Teva.

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