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Hotwire.com Gets Real... Cheap

Mar 29, 2004, 12:00 AM
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Launced yesterday, Hotwire's new 30-second ad, "Cheap Commercial," is the first of a series of new spots following real people on trips. The new spot begins airing on stations including CNNfn, Comedy Central, ESPN, FOX Sports, TBS, TNT, USA, VH-1, and the Weather Channel, as well as spot buys in major markets. The ad uses simple snapshots and snippets of video captured with a cheap camera and set to music performed by a raw garage band, the non-traditional, low-cost campaign reveals true-life travel on the cheap. McCann Erickson San Francisco created the ads, which continue to use the tagline "Fly. Sleep. Drive. Cheap."

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