The SXSW Oreo Moment?
It was suggested during OMMA at SXSW Interactive
that “Oreo Moment” would be the most commonly heard phrase from the stage over the course of SXSW.
So when we came across the Oreo book at the convention center we figured we had stumbled across just that.
The interactive display featured a video screen where attendees, one at a time, would jump with a green screen behind them and within second be shown in a a different SXSW environment, which they had to quickly guess the location.
This all while a walking Oreo Cookie watched on from the sidelines.
The attendee, who actually had heard of parent company Mondelez, was not familiar with the ‘oreo moment’ theme. She said the display and competition was about the cookie.
Recent Show Daily Articles
-
AdStack's Reiser Offers Takeaway Quick Hitter May 4, 11:30 a.m.
In a trenchant tweet, AdStack CEO Evan Reiser summarizes the key takeways from the Email Insider ...
-
Stewart: McKinsey Offers Emailers Food For Thought May 4, 11:23 a.m.
Trendline Interactive's Morgan Stewart says he was inspired at the Email Insider Summit by Draftfcb executive ...
-
Data Mining, Relevancy At Scale Key Email Marketing Themes May 4, 11:14 a.m.
At the Email Insider Summit, Rapleaf CEO Phil Davis says he's taking away from the conference ...
-
Monday Morning Mobile Meeting Scheduled At Care.com May 4, 11:03 a.m.
Now for the finale, the last panel in the Email Insider Summit. Panelists are charged with ...
-
Adconion's Currie Says "Don't Be Deceptive" May 4, 10:39 a.m.
As big brands consider performance marketing, Adconion Direct's Amanda Currie says hurdles in convincing them include ...
-
Beyond.com Exec: Consider "Relevant Time" For Email Programs May 4, 9:48 a.m.
Beyond.com's Geri Weltz says at the Email Insider Summit that if a company can't capitalize on ...
-
AdStack's Reiser: "Best Metric You Can Use Is Revenue" May 4, 9:42 a.m.
At the Email Insider Summit, Beyond.com's Geri Weltz says the company has an in-house content management ...
-
Twitter Feeds In Email Offer Opportunties To Build Engagement May 4, 9:24 a.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel will now try ...
-
Google Analytics Has Been Helpful At PaperStyle May 4, 9:14 a.m.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has ...
-
Grocer Offers David & Goliath Story May 4, 8:56 a.m.
David Grocer, a PaperStyle.com executive, is kicking off the third day of the Email Insider Summit ...
Be the first to comment on "The SXSW Oreo Moment?"
Leave a Comment