Neiman Marcus' Pinterest, SXSW Events
Neiman Marcus is kicking off an Art of Fashion contest on Pinterest, encouraging its fashion followers to pin their own collections. The winner, judged by employees of the Dallas-based retailer, gets a $1,000 gift card. The idea is to celebrate the store’s 20th anniversary of its “The Art of Fashion” campaign, which it interprets in a new way each spring. (This year’s version is from photographer Walter Chin.)
Separately, the store says it is celebrating SXSW in style, opening a Cusp by Neiman Marcus pop-up shop for the new collection from top blogger Man Repeller, as well as a beauty lounge, and party with StyleCaster.