Kroger Ups Digital Efforts
Supermarket News , Tuesday, March 12, 2013 8:04 AM
Kroger Co. here said it recently began ramping up efforts to promote its digital offerings to consumers. Rodney McMullen, president and chief operating officer, said visits to the company's mobile app has increased by more than 120% with a 45% increase in traffic to kroger.com, and growth in the number of customers who have signed up for online and mobile accounts with Kroger.
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