Should Email Marketers Kill Email Sign Offs?
Slate, Tuesday, March 12, 2013 4:25 PM
While not every email marketer uses an email sign off, they are becoming more common as marketers are seeking to sound more familiar in and personal in their messages. So be warned, the email sign off is not as cool as it once one. In fact, Slate columnist Matthew J.X. Malady is calling for the end of the email sign off.
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