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BBC.com To Unveil 'Live The Story' Campaign
- The Drum, Wednesday, March 13, 2013 2:41 PM
BBC World News and BBC.com are set to unveil a new ‘Live the Story’ positioning through a global marketing campaign. Focussing on Germany, Singapore, Hong Kong and the US, the campaign will include TV, press, online, radio, out-of-home and experiential media. The TV ads will feature BBC correspondents narrating a news story and telling the viewer what it is like to be there.
