People Tweet Much As They Normally Talk

The Telegraph , Thursday, March 14, 2013 3 AM
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Women on Twitter talk more about personal matters, television programmes and work, the study found, while men are most likely to tweet about sport, gaming and news When it comes to tweets related to brands, women are far more likely than men to be entering competitions, while men are much more likely than women to be complaining. Women tweet around 15 times a day, on average, compared with nine updates per day from men, according to the study of 1,000 British Twitter accounts by Brandwatch.

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