Comcast To Launch 'Watchathon Week'
Here comes a new holiday week. Comcast’s Xfinity TV service is launching “Watchathon Week,” from March 25-31, making many of television’s hottest series available for catch-up on demand.
During the week, Xfinity TV customers will have access to more than 3,500 episodes of 100 television series (including premium, cable and broadcast networks). The content will be available on multiple platforms and devices, including Xfinity On Demand, Xfinity.com, Xfinity’s TV Player apps and through its premium Xfinity Streampix service.
“The scale of Xfinity Watchathon Week is enormous,” said Maggie Suniewick, Vice President, Video Services, Comcast Cable, in a statement. “This will be the biggest catch-up ever in TV history, offering Xfinity TV customers the opportunity to binge view the hottest shows on top networks for free. It takes the TV catch-up concept to an entirely new level with every episode of every season of TV’s best shows, in addition to the tens of thousands of content options already available for free on Xfinity On Demand.”