"We don't watch morning TV to be made to feel embarrassed about the trivial things we want to know about" -- and "Today" host Matt Lauer's visible distaste for show-biz gossip and other fluff
is one of the reasons he "now finds himself at the wrong
end of a rumor about a shakeup at the show, which has lately faced suboptimal ratings and plummeting ad revenue," according to Noreen Malone in this witty piece. Also see the link to
another post that skewers Lauer deliciously: one noting that he's being considered as a replacement when
"Jeopardy" host Alex Trebek retires in 2016.
Phyllis Fine is columns editor for MediaPost.