News Brief

DoubleClick Announces Real-Time Messaging Service For DARTmail

DoubleClick, an ad-management software seller and e-mail/direct marketing services provider, announced Tuesday that it was adding a real-time messaging service to its existing "DARTmail" email deployment platform. The addition shifts transactional e-mails, such as order confirmations and shipping notifications, from a service-oriented to a marketing-oriented concern, company spokespersons say.
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