Fast Food's AM Fail
Business Insider , Friday, March 22, 2013 8 AM
Breakfast is a hot topic in the fast food world. McDonald's owns breakfast versus chains like Burger King and Wendy's. Wendy's is washing its hands of burnt toast, while the others-- including Taco Bell -- are still trying. Breakfast is incredibly hard to pull off, said Eric Newman, EVP at "super-regional" chain Bojangles, which has 542 restaurants in 11 states on the east coast and makes in excess of 40% of sales in breakfast, per Newman.
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