It's A Happy Dance: NCAA Ad Spots Practically Sold Out
Adweek, Friday, March 22, 2013 11:41 AM
Ads for the 67 games of the 2013 NCAA basketball tourney "are virtually sold out across CBS, TNT, TBS and truTV," with "more than 95 percent of the available in-game inventory... claimed by marketers," according to "insiders" cited by Anthony Crupi. Rates are up by as much as 10%, with a 30-second spot in the Final Four games going for as much as $1.6 million, compared to last year's $1.45 million.
Recent Around the Net In Media Articles
-
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ... -
TBS and TNT to Stream Programming Live May 15, 2:26 p.m.
Beginning this summer, TNT and TBS will start to live stream their programming online and the ... -
The Atlantic Defends Its Turf, Launches Defense One May 15, 10:27 a.m.
The 156-year-old magazine publishing company best known for award-winning literary and cultural journalism, continues to diversify ... -
Generational Shift In Hispanic Response To Ads May 15, 10:07 a.m.
Targeting Hispanics in advertising is a trillion-dollar business. But it's more nuanced than it used to ... -
Networks Continue To Watch Ad Dollars And Ratings Decline May 14, 2:02 p.m.
How important are this week’s upfronts to the Big 4 networks? Very. Ad dollars are shifting ...
Be the first to comment on "It's A Happy Dance: NCAA Ad Spots Practically Sold Out "
Leave a Comment