News Brief
Screenvision Partners With Mann Theatres
Oct 23, 2004, 12:00 AM
Screenvision has entered an exclusive partnership with Mann Theatres for cinema advertising for their 123 locations in the greater Los Angeles area. The agreement increases Screenvision's DMA market share there to 36%, and increases its overall nationwide market share to 56% of theater screens.
Mann Theatres has a total of 130 screens, with 123 located in Los Angeles and seven in San Diego. Its theaters include the legendary Grauman's Chinese Theatre, The Village, Bruin and National, which are all known for their state-of-the-art presentation and high-profile events.
As part of the agreement with Mann, Screenvision will provide advertisers with the ability to deliver their brand messages on-screen throughout the pre-show using both analog and digital projection systems. In addition, Screenvision will offer in-theater customizable promotions at concession stand, lobby or box office real estate.
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