Around the Net
Lines Fading Between Editorial And Advertising
- The New York Times, Monday, April 8, 2013 11:13 AM
For your average online news reader, it’s getting harder and harder to differentiate between editorial and advertising. Indeed, “the strategy of having advertisers sponsor or create
content that looks like traditional editorial content has become increasingly common as publishers try to create more sources of revenue,” The New York Times reports. “Advertisers and
publishers have many names for this new form of marketing -- including branded content, sponsored content and native advertising.”
