AMC 2004 is chaired by Eileen Naughton, president of Time, and takes place October 24 through 27 at the Boca Raton Resort & Club.
Monday, Ed Kelly, president and CEO for American Express Publishing Corporation, and Jack Kliger, president and CEO at Hachette Filipacchi provided further details about the three-year marketing campaign undertaken by the Magazine Marketing Coalition. The $40 million campaign, executed by Fallon New York, has been designed to communicate the strengths and effectiveness of magazines to the ad community.
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