• April 9, 2013

Sprinklr, a provider of social media management infrastructure, has integrated the three leading Chinese language social networks, Sina Weibo, QQ, and Renren, into its Social@Scale platform. Sprinklr provides the social infrastructure for more than 200 household name brands such as Hearst, Intel, Dell, Virgin America, Cisco Systems, Samsung and GM International. "The explosion of social media usage in China is putting pressure on global enterprises to increase the level and quality of their customer engagement on Chinese social networks," said Ragy Thomas, CEO at Sprinklr.