Liberty Medical Taps OMD For Media, Rapp For Direct
Mar 30, 2004, 12:00 AM
OMD will handle the media for the Liberty Medical Supply direct marketing account won by sister agency Rapp Collins Worldwide. Liberty Medical Supply is part of PolyMedica Corporation and is a direct-to-consumer Medicare provider of diabetes testing supplies and medications and other diabetes management products. Rapp Collins Worldwide will handle a TV ad campaign and other direct marketing initiatives. The budget is $55 million.