• April 23, 2013

The M&C Saatchi global advertising network is returning to New York. It's also touting the U.S. publication of its book, “Brutal Simplicity of Thought: How It Changed the World," first published in the U.K. Originally conceived as a training manual for Saatchi advertising employees, the book defines Saatchi's approach to creativity over the last 40 years. M&C Saatchi New York is the most recent addition to the world’s largest independent agency network, which was created 18 years ago. The office has 40+ staffers who work on brand strategy, advertising, social and mobile media, event marketing and public relations. Clients include Pernod Ricard, Reebok, Reckitt Benckiser, UGG, The USOC, GE and The National Center for Entrepreneurship & Innovation.