Around the Net
Twitter's Starcom MediaVest Ad Deal Is Largest
- Computer Business Review , Tuesday, April 23, 2013 2:18 PM
Claimed to be the Twitter's biggest advertising deal, the multi-year agreement with Starcom MediaVest Group includes preferred inventory and a direct pipeline into the micro-blogging site's data feed for media planning purposes and is anticipated to be worth hundreds of millions of dollars. Financial Times cited SMG global chief executive Laura Desmond as saying Twitter, in a very short period of time, has gone from an experiment to something that is essential.
