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Q&A: Is Reebok Flexing Its Muscles
- NYSportsJournalism.com , Monday, April 29, 2013 9:09 AM
Reebok has a desire to perspire, which goes back to its origins more than 115 years ago and has been re-energized with recent marketing campaigns "The Sport of Fitness" and "Live With Fire." But there has been a price to pay, such as losing its official alliance with the NFL and watching a once-strong union with the NBA and its players being taken over by parent company Adidas.
