Around the Net
Menu Imbalance Hurts Burger King
- Burger Business, Monday, April 29, 2013 9:09 AM
Burger King lost sales volume in the first quarter partly because its Seattle’s Best coffee, Bacon Gouda Breakfast Sandwiches and Avocado Whopper didn't fill the cash register. For the quarter, Burger King same-store sales declined 3%, with global comp sales down 1.4%. COO Daniel Schwartz, who becomes CEO in July, blamed the negative sales on an “unbalanced” menu early in the quarter that focused on premium items while McDonald’s and other competitors focused on value-priced items.
