Around the Net
Facebook, Google Spar Over Clicks
- TechCrunch , Wednesday, May 1, 2013 10:26 AM
At TechCrunch Disrupt NY, Neal Mohan, VP of display advertising products at Google, Facebook ad products director Gokul Rajaram and Twitter senior director of product revenue Kevin Weil agreed on the importance of multi-screen, cross-platform advertising but diverged on ROI. Mohan said measuring value remains the biggest obstacle. A “full one-third of digital campaigns will soon be measured by a metric other than clicks.” Rajaram said that Facebook is working with Nielsen and DataLogix for reach, view and conversion data. Weil then said that Twitter is more focused on engagement, because no one ever takes a screenshot of a banner ad and sends it to their friends.
