Around the Net
EBay Preps User-Data Rich Ad Network
- Adweek, Tuesday, May 7, 2013 11:56 AM
Giving the best ad networks a run for their money, eBay is preparing to let brands target audiences on non-eBay sites with the help of its shopping data. Yet, “eBay's advertising business
faces some perception issues, with even some eBay executives questioning the company’s move into ad tech,” AdWeek reports, citing one industry executive.
