• TechCrunch, Monday, May 13, 2013 3:22 PM

Email marketing services company Silverpop has a new feature to help marketers render messaging based on the device that consumers open their emai lon. The feature, called Email Insights, lets marketers test preview what an email will look in up to 30 different apps across multiple devices. The tool also includes analytics about which devices and email apps are being used to open those emails to that they can use that data to create emails that are customized to a user’s “preferred device.” Last month, the company announced $25 million in new funding.

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