July 22 - 25, 2024
Sherwin-Williams Shows NASCAR Its Colors
- May 13, 2013
Paint marketer Sherwin-Williams says it’s forming multi-year partnership, making it the "Official Paint of NASCAR." The Cleveland, Ohio-based company says it will leverage the new connection at its 3,500 stores, to “ignite the passion of its customers, many of whom are fiercely brand-loyal fans of the sport.” It’s also signed on as the contingency sponsor of the NASCAR Sprint Cup Series, NASCAR Touring & Weekly Series and GRAND-AM Road Racing.
