• Winston-Salem Journal, Tuesday, May 14, 2013 10:40 AM

Reynolds American is about to double down on electronic cigarettes. The Winston-Salem, S.C. tobacco company has, per its CEO Daan Delen, placed links on its website. The company is testing its Vuse e-cigs in local markets with no reported sales numbers. Delen said Reynolds continues to “see very high levels of trial for (e-cig) products out there, but still low level of conversion.” He said Vuse will be able to carve out a market niche because its technology “is superior to anything in the category and more similar to the typical consumer smoking experience.”

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