Around the Net
Wilson Predicts 10 Years Until Full Programmatic
- AdNews, Wednesday, May 15, 2013 11:55 AM
"Within 10 years, all digital media will be traded programmatically," Brett Wilson, CEO and co-founder of TubeMogul, told AdNews. The head of the programmatic video ad platform added that while all inventory might not be traded on an exchange, within 10 years, players will be able to "buy all media through software like we buy…stock through e-trade."
