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The Telegraph's Izlan: RTB Offers More Control
- Rubicon Project, Friday, May 17, 2013 12:18 PM
Rubicon Project today release a Q&A with Lara Izlan, head of programmatic trading and yield optimization at The Telegraph. The Telegraph operates on a private marketplace, and Izlan said that the company has been trading programmatically since January 2012.
When asked about the company making the switch to RTB, Izlan answered, "In addition to recognising that performance spends were quickly migrating to RTB, we felt that using an RTB platform afforded us more control over whom we sell our non-guaranteed inventory to and at what minimum prices."
