Jeeves Gets A Touch-Up
Sep 20, 2004, 12:00 AM
The search site Ask Jeeves.com today unveils a new cartoon rendering of its icon, Jeeves, in an effort to publicize recent changes to the site, including users' ability to save their search results. Other touch- ups to the 8-year-old site include a tweaking of its Teoma search technology, purchased in 2001, and a partnership with Citysearch for local searches. "We want the world to check out the new Jeeves," says Scott Garell, executive vice president and general manager of US Sites at Ask Jeeves Inc., based in Emeryville, Calif. For the last week, visitors to Ask Jeeves were greeted by a shadowed-in drawing of Jeeves, with the question "Where's Jeeves?" across his chest. The new Jeeves design shows a slightly slimmer and more tan character, sporting slightly more hair on the sides of his head and wearing a new outfit. The "Jeeves" concept is derived from the novels by P.G. Wodehouse that chronicle the adventures of bumbling aristocrat Bertie Wooster and his loyal butler Jeeves.