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Whole Foods Plans Lower-Cost Chain
- Adweek, Wednesday, June 5, 2013 8 AM
Whole Foods Market is normally an epicurean enclave for the upscale. But a new store in Detroit that opens this week is a switch. It's part of the company's repositioning as a purveyor of staples for shoppers on any budget. The chain will launch pilot stores in Detroit, New Orleans and on Chicago's South Side in 2013 and 2014. There will be fewer staffers, lower prices, and more frozen and prewrapped food. The company has been offering classes in community centers about how to shop frugally at its store.
