Consumers aren't as convinced about the importance of personalized email marketing messages as marketers are. According to a new report by the Economist Intelligence Unit
and email marketing services company Lyris, 63% of consumers said that personalization is so common that they have grown numb to
it and 33% said that superficial personalization is one of their top annoyances with marketers. In addition, only 14% of consumers said that they are likely to read personally addressed messages.
These responses are a disconnect from marketer responses. Personalization was the second most popular marketing tactic among those executives interviewed in the survey.
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