• by David Kaplan , October 28, 2004

Time Warner Cable has consolidated its advertising account with WPP Group's Ogilvy & Mather, New York, as the company prepares to unveil a series of new services. The billing is estimated at $80 million.

Over the next few months, New York-based TWC plans to offer a bundle of advanced video, high-speed online and digital phone services to its nearly 11 million customers nationwide. TWC had previously spread its advertising needs among several smaller agencies.

"We're excited about this new partnership with Ogilvy & Mather and look forward to building a world class brand to capture the momentum of our technological leadership," said Chuck Ellis, chief marketing officer for TWC. "We want to communicate the consumer advantages inherent in our advanced bundle of services in a way that will resonate across all of our 31 divisions."

The cable marketing wars are another reason TWC, the nation's second largest cable operator, chose to consolidate its advertising. The largest cable company, Philadelphia-based Comcast is currently conducting a review of its agencies and is expected to consolidate its estimated $120 million ad account within the next week.