Around the Net
O'Keefe Picks Up WingStreet
- Advertising Age , Friday, June 14, 2013 8 AM
Chicago agency O’Keefe Reinhard & Paul has has picked up the creative account for Pizza Hut’s WingStreet brand. O’Keefe Reinhard & Paul will handle marketing and advertising for WingStreet, PizzaHut’s chicken-wing brand launched in 2003. A spokesman for Yum Brands’ Pizza Hut said the agency “will be providing support for WingStreet as we continue to grow the brand." Pizza Hut last year spent about $239 million on measured media, but less than $2 million was allocated to WingStreet, according to Kantar Media.
