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Mobile RTB - What's Next?
- Adotas, Wednesday, June 19, 2013 3:08 PM
Mobile real-time bidding (RTB) has come on strong over the past 12 months, and Adotas has defined the four basic components of mobile RTB, how it can be put to work, and what role real-time predictive targeting can play.
Adotas wrote, "Recently, we have seen predictive modeling in RTB moving well beyond static activities, such as segmenting and simple retargeting campaigns, toward predictive targeting and real-time decisions."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.