Rosetta, the Publicis Groupe customer engagement agency and IBM Smarter Commerce Partner, announced today that Joe Lozito has joined the agency as Chief Technology Officer and a member of its
Operating Committee. He joins Rosetta from Digitas, where he served as SVP, technology, North America. Lozito has overseen the development of extensive software implementations for clients
such as Kraft, Whirlpool, Sprint, Delta and Panasonic. He will report to Rosetta’s Chief Operating Officer Mark Taylor.
