The Hearst Men’s Group named Lisa Boyars executive director, group marketing. In her new role, Boyars will be responsible for the marketing teams of
Car and Driver, Popular Mechanics
and
Road & Track. Since 2007, Boyars has been working for Condé Nast Media Group, rising from integrated marketing director to senior director of client and marketing solutions.
She was a co-founder of Condé Nast Ideactive.
