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A Guide To Remarketing In Search Ads

Lisa Raehsler created a remarketing guide for search ads based on an ad-targeting method that Google AdWords rolled out in June. The guide aims to help marketers with campaigns that reach consumers in search results pages with a text ad. The consumer would have needed to visit an advertiser's site, receive a browser cookie, and search on keywords that the advertiser bid on. The guide outlines the process of setting up a remarketing campaign, best practices and strategies, how to use remarketing tools, and more. Read the article here.

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