Circ "Elephant" Raises Its Ugly Head
Editor and Publisher, September 23, 2004
, Friday, September 24, 2004 12 AM
At the first go-around it seemed that Thursday's panel session in New York hosted by the Audit Bureau of Circulations on "Surviving the Re-shaping of the American Advertising Business" was going to be one softball question after another. But then the "500 pound elephant" walked into the room. Not 10 minutes into the discussion, Moderator David Verklin brought up the "500 pound elephant in the room" and directed the following question to Klein: Have the circulation scandals affected advertising?
Read the whole story at Editor and Publisher, September 23, 2004
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