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Tips To Lower Cost Per Click By Optimizing The Quality Score
- WordStream, Wednesday, July 17, 2013 1:22 PM
Larry Kim tells us how quality scores influence the cost marketers pay per click, and then tells us how to reduce what you might pay, by guiding us through the changing relationship between the CPC and quality score, as well as optimizing the quality score to improve it. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.