Around the Net
Humor Had Better Be A Laughing Matter
- Marketing Week, Monday, July 22, 2013 8:04 AM
More humor doesn't mean more effective, nor does it mean more funny, for that matter.To work, ads must be “extremely funny” to illicit the strong psychological responses that are linked to sentiment and purchase intent as audiences have been subjected to a “glut” of humorous attempts from marketers, according to a white paper from Unruly Media.
