Clarification: Trafficmac Aligned With Revenue Science
Sep 28, 2004, 12:00 AM
R. Michael Leo, CEO of Trafficmac, who wrote a guest commentary in the Sept. 28 edition of MediaDailyNews ("Why Nielsen's Archaic Standard Is Right"), has an ongoing business relationship with Revenue Science, one of the subjects of the column he wrote. The column criticized Tacoda, a rival of Revenue Science, for adopting a standardized method for segmenting Web users. In August, Revenue Science and Trafficmac announced a partnership to develop tools for managing inventory or behaviorally targeted campaigns and said they planned to integrate Revenue Science's Audience Search system into Trafficmac's management system.