FCC Plans Education Campaign on Digital TV
Sep 28, 2004, 12:00 AM
Federal Communications Commission chairman Michael Powell plans to launch a digital TV consumer education campaign in early October. The campaign will feature information on the FCC Web site and at other outlets, such as TV retailers explaining the DTV transition; what equipment consumers need to receive a digital signal via broadcast, cable, or satellite; and detailing digital television's various features including HDTV, less-spectacular "enhanced" television, and multicasts of more than one channel from a single station. "A lot of consumers still don't know there is a digital transition or what it means for them," said an FCC representative.
Details of the campaign are expected to be unveiled next month.