News Brief
Nielsen Blasts MediaPost Over PPM Rollout Report
Sep 30, 2004, 12:00 AM
In response to MediaDailyNews' coverage of a recent Nielsen meeting updating clients on efforts to test and develop a portable people meter ratings system based on Arbitron's PPM technology, Nielsen issued a "media advisory" asserting that MDN's coverage was "inaccurate." MDN stands by the story (Sept. 29) which reported that Nielsen executives informed clients of a plan to deploy PPMs in markets 11 through 60 pending a successful test of the system in Houston and market support. Nielsen alleged that MDN "did not confirm the story with Nielsen before publishing it." In fact, MDN contacted a Nielsen spokesman on Monday who confirmed the meeting but said the rollout plan was contingent on several developments, including the Houston test and client support, which is also what an Arbitron spokesman confirmed. "We still have some ways to go," said the Nielsen spokesman. Nielsen has an option to form a joint venture with Arbitron that would develop an audience measurement system for TV and radio based on the PPM technology. In a separate move, Nielsen parent VNU Wednesday announced an agreement with Arbitron to explore the development of a national, single-source marketing panel utilizing PPMs that would measure both media and product usage (see story in today's edition).
Recent MediaDailyNews Articles
-
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ...
Be the first to comment on "Nielsen Blasts MediaPost Over PPM Rollout Report"
Leave a Comment