24/7 Signs ITV Ad Serving Deal With British Digital Television
Sep 28, 2004, 12:00 AM
24/7 Real Media, Inc., an interactive marketing services provider, Tuesday announced that it signed exclusive ad sales agreements with ntl and Telewest, two of Britain's largest digital television providers. 24/7's Open AdStream® Central will be the ad serving solution for campaigns directed to their digital TV subscribers that access interactive media. More than 2.4 million people subscribe to digital television services through ntl and Telewest cable operations, which enables them to play games, place bets, and shop online as well as read news and chat through their television sets. Under the terms of the agreement, 24/7 Real Media will sell and serve the ads to these digital TV subscribers. The agreements are intended to increase advertising revenues as well as enhance content for viewers.