Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and
advertisers with a
cost-effective way to distribute video. "Social" video is video that is influenced — in any part of the pipeline, from production to distribution — by
social media. For
audiences, discovery is no longer about flipping through channels or a TV guide, it's about listening to friends' recommendations and glancing at social media feeds.
Read the whole story at Business Insider »
