Wheaties Runs First Interactive Effort With NFL RB Peterson

NYSportsJournalism.com, Tuesday, August 13, 2013 9:15 AM
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Wheaties, which has been putting athletes on its cereal box covers since Lou Gehrig in 1934, is taking its covers into the digital age. The new three-box release featuring Adrian Peterson of the Minnesota Vikings adds an interactive feature with the NFL's 2012 MVP that enables consumers to access exclusive content, photos and other bonuses.

Read the whole story at NYSportsJournalism.com »

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