NYT's New Video, 'The Jockey' and Its Unusual Relationship with Advertiser

Advertising Age, Wednesday, August 14, 2013 10:44 AM
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The Times reportedly told its ad department about its new "Snowfall"-like video package just four weeks before it launched. BMW, which signed on, initially wasn't told when it would be published, what it would look like, or even exactly how its ads would render.
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