Partnership Marks the First Time "The Early Show" Has Collaborated With a Leading National Retailer for a Week-Long Series
CBS News' "The Early Show" is partnering with retailer Williams-Sonoma
for "The Perfect Thanksgiving," marking the first time the show has collaborated with an advertiser for a week-long series.
The Williams-Sonoma segments will feature a variety of cooking and
entertaining segments to be broadcast starting Monday, Nov. 15-Friday, Nov. 19. A final segment on Friday, Nov. 26, the day after Thanksgiving, will focus on ways to use leftovers. All of the segments
will be taped at Williams- Sonoma's new flagship store in New York City.
"The Early Show" will also be featured in Williams-Sonoma's catalogue, which is mailed out to 55 million people, and is
designed in part to help promote the show's brand. "This effort demonstrates how each partner's strength is the other's opportunity," said George Schweitzer, executive vice president of marketing for
CBS.
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