While consumers open marketing emails around the clock, different demographics open emails at different times of the day, according to a new report from SimpleRelevance. The report showed that men are
more likely to click on emails in the early morning, for example, while women are more likely to click through to a website in the afternoon or evening. The report also found that people with
household incomes of more than $150,000 are more likely to click between 5am and 8am, while people with household incomes less than $75,000 are more likely to click between 9am and 8pm.
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